What is On-Page Optimization (On-Page SEO)? Why It’s Important and How to Do This?

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On-page SEO is also known as on-site SEO, a method of increasing rank in search engines by optimizing web pages. Ensuring a high rank or creating a way to improve the ranking of an online business site or any website is essential as it is the only way to generate revenue. Using both on-page and off-page optimization techniques supports moving to a higher rank.

Optimizing webpages include content, URLs, keywords, loading speed and many more which are necessary in earning organic traffic. With amazing on-page SEO techniques, one can increase page visibility and even easily earn trust. There are many aspects of on-page optimization which are the pillars that need attention when creating an amazing website. With these factors, it becomes easy to develop the site based on the user’s preferences.

What is On-Page SEO? (On Site SEO)

On-page SEO is an amazing technique that helps in creating an awesome website that is known for its user-friendly features. To perform off-page SEO work positively the site needs to be properly maintained, which is possible only with major on-site SEO techniques. Hot SEO strategy along with positive factors helps in earning a better rank on the related page in search engine.

Why do On-Page SEOs?

The basic reason for using on-page SEO is that it heavily influences the ability of search engines to improve rankings and is useful in optimizing web page content. Crawling in search engine rankings depends on technical excellence including settings, code quality, and SEO techniques as an aid in creating a user-friendly site.

On-page optimization factors you should focus on.

  • Tittle Tag
  • Meta Description
  • Heading Tags
  • URL Structure
  • Canonical Tags
  • Alt Tags
  • Content
  • Page Speed
  • Image Optimization
  • Schema Tags
  • Mobile Friendliness
  • Duplicated Content

URL Structure

The Universal Resource Locator is mostly referred to as a URL, but it is nothing but an address on a web page. In general terms, it is the location of the specific page on the website. Changing the address causes a lot of fuss and in some cases due to broken links we make the page inaccessible. Structured URLs directly drive the reader to the right web page and the best way to structure the URL is to include a category and keyword. With this structure, the URL leads to the specific web page and because of this each must be particularly appropriate. By using this structured URL, it is easy to move up in search engine rankings, which is essential for web page success.

The URL is required for the success of each web page and the specified tag specifies the source of the content. Pages with similar content are not allowed in search engines and ranking canonical tags are very important for ranking. Using canonical tags correctly prevents various problems and with this tag, it is easy to find the URL. Visibility in search engines leads to a huge increase in rank and it is easy to be placed in biological research as the canonical tags specify the URL. Use the correct canonical URL to get better rank with various benefits and avoid the number of duplicate pages and highlight the correct one.

Title Tag

The tag that falls under the title of the page as the name suggests is the title tag, and social sites and search engines have mostly used it. By clicking on the title tag, visitors can easily land on the page and enjoy reading as entertaining. Also, attractive content. This includes keywords to grab the reader’s attention and use an exact title for the web page as people search using keywords. Avoid long titles for content with keywords as it creates a positive impression and makes the page appear in the initial pages of search engines, thereby improving the rank of the page.

Meta Description

The meta description is a simple way to describe the content and quality of a web page and is one of the major SEO techniques. The meta tags of a web page tell everything about the page in easy detail in a line or two. Having keywords in the meta description is an appropriate way to attract organic traffic as it is a worthy digital marketing strategy. Using high-quality meta descriptions, which are relevant to the site, it is easy for visitors to make a first impression and convert them to potential customers. By maintaining specificity, concise and informative meta descriptions always help build trust and help web pages grab organic traffic.

Heading Tag

The header tag helps SEO and even supports organizing the content in a healthy way as they are easily incorporated into the content. There are a variety of header tags, including H1- H6, which can be used according to the format as it is solely about organizing content. It is considered a good practice to include keywords in the H1 tag on a specific page. Title tags play a major role in increasing the rank of the site and due to this, every content should be given an attractive and proper title. When you tag engaging content, it becomes very easy for visitors to read because it helps to structure the content finely.

Alt Tag

The ALT tag is nothing but the text that is an alternative to images that allow easy loading of the page and is mostly used to describe the contents of the image file. The image is delayed to load, then the ALT tag in the left top corner of the image box republish the contents of the image. Due to this, it should make sure that the tag belongs to the image as it is an amazing way to load the page easily. Allows for faster loading of all images as the text version of the page.


Properly use keywords as SEO keywords that are most relevant to the content used for research. The importance of keywords is seen in every instance of research and these keywords lead to a good density in headers as well as page content. Including keywords in headings is a good idea and understanding how to place them in content. Having the right keywords appropriate has a big impact because it maintains good keyword density and keeps in mind that they do not appear in 100–150 words of content. Repeated use of keywords negatively affects the look of the website and damages the rank.


Content is the core feature of each page and is an important section for on-page optimization. Repetition-free fresh and flawless content is always an asset to the page and acts as a backbone. With content that brings a good amount of traffic, it is not difficult to get high rank and because of this, it creates information that is useful and valuable. In-depth and well-crafted material is in great demand and is sure to use the right density keywords. Start working with traffic-generating content and this is possible only when you understand the intent of the search. Never ignore including titles and maintain relevant information in the site which is not much longer.

Speed   is essential to get ranked properly in search engines and on-page SEO services are a major factor that needs attention. Not only web page speed, but mobile page speed also needs attention because users get bored and skip pages that take a lot of time. Keep an eye on page loading speed as this is a major ranking factor that optimizes your page speed. Each page needs to load in less than five seconds and can evaluate page load time with page load speeds that help in understanding speed. Properly maintain page speed, but understand that every page is different and requires different speeds based on images and other factors so first identify web performance.

Internal Linking

A good link structure fulfils many functions for the user as well as a search engine, but this on-page optimization has to be handled very carefully to earn effective results. Internal engagement meets your needs when they are properly structured due to which one needs extra attention. By clicking on the internal link, it leads to the page and there is a limit that about 100 internal links can be linked to the web page but not more. Regardless of the size of the web page, one can easily use internal links and it is necessary to use the same keywords to crawl in the search engine rankings.

Images Optimization

Images are extremely essential for overall improvement if the website and because of it every online web page shows an interest in quality in using image files with customized names. With unique keywords, one should always pay extra interest to the images that are used in the content and image optimization is an amazing SEO strategy. Using original images with amazing quality has a major impact due to which it is necessary to compress the correct image. As image formats and quality load the page, it is necessary to test page speed and then use image formats that increase rankings in search engines.

Mobile is the most used gadget in the present scenario and people started using their mobile phones to carry out many tasks. Mobile searches are increasing day by day and due to this, there is a need to create mobile-friendly pages to accomplish many tasks. Mobile-friendliness increases your page ranking, but it should be updated regularly as it is one of the effective SEO techniques. Check the content format, images, layout and each particular starting from the mobile site and all the features Include those that ensure a friendly-user platform. Make your website mobile-friendly by testing the site thoroughly and optimize the page as per requirement and maintain better rank.


A latest yet most powerful SEO optimization strategy is the schema tag as it increases website rank significantly. With schema markup, it is simple to index the content and present it in a different as well as attractive way. With interesting terminology, converting data into enhanced descriptions helps your website rank better than its current state. It is suitable for all types of content and is certainly useful for book reviews, local businesses, articles, and many other web pages that seek perfection. The markup tool is easy to use with easy steps and one can uncover content that is an advantage for the website and helps win the competition.

Duplicate Content

Yes, content is very important for every website and in order to crawl in search engines, it is necessary to have fresh content. Duplicate content negatively affects and ruins the website’s rank. Due to this avoid posting similar content which hurts website ranking and thoroughly checks duplicate content. Update the website with content that is not duplicate as it does not harm the search engine rankings and attracts visitors’ attention. It is possible with unique content in the opening pages of search results and uses specific keywords that fulfil the intent of the search.

How to review your on-page optimization done properly?

Achieving maximum performance in search engines is important and best SEO services practices are necessary to advance in the ranking.

  • A website with great content is essential and the only way to rank better in search engines and it is necessary to ensure that no copied images are text.
  • Ensure that it is completely unique and fresh, with special content and related keywords.
  • Include the H1 tag and use the title appropriately.
  • Optimization of images and other interesting factors always occur as an additional property on the web page.
  • Internal links and finely structured URLs crawl in search engines as it is important to make a website popular.
  • Never ignore comments and beautify the page making it mobile-friendly.

When on-page optimization is done properly it brings amazing organic traffic to the site and the result will never disappoint regardless of the size of the business.

On-Page vs. Off-Page - Check the Difference

Both on-page and off-page SEO are essential to earning a better search engine ranking and success is measured by the amount of organic traffic to the site. Page ranking can be improved by combining high-quality on-page and off-page techniques.

On-page SEO factors include flawless content, relevant keywords, internal linking, meta descriptions, and various tags that create a huge impact on rankings. Handling each particular carefully and creating new content that every site is not duplicate earns a favourite exposure in search engines.

Off-page SEO factors only work when a website has specific on-page SEO techniques. Starting with backlinks, digital marketing, promoting social networks, appears in the initial page of page research and improves search engine rankings. Social networking promotes all web pages that are of good quality, so maintain the website in a proper way.

When you want to earn a better ranking with on-page SEO techniques then it is necessary to get the support of reliable SEO company who follow a specific strategy in working with the site as they create efficient solutions as per the need.

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Post Author: technicalmad

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