Google is everything these days. Whether you wish to pick up knowledge or need details before purchasing any item, Google is the go-to search engine stage for every query. Google consequently enhances the chances of getting your item noticed on the off chance that you choose their Item Posting Ads for marketing. These ads prove to be more efficient and result-oriented than customary text-based PPC ads.
Since the dispatch in 2012, Google Shopping Ads have emerged as a useful marketing device for umpteen businesses around the globe. Advertising utilizing this stage means extended brand exposure and generous development, helping merchants to show improvement over their counterparts. In any case, what is Google Shopping Ads and why you should use for advertising the items on your e-commerce store?
What are Google Shopping Ads?
In the event that you have ever searched for items online on Google, you more likely than not noticed Google shopping ads, additionally called Item Posting Ads (PLAs), spring up alongside the search results on your screen. These ads can be explained as paid item placements that show top-notch images and the other details, for example, website name, a headline briefly describing the item, accessibility of stock and markdown rate offered, etc.
Over the years, Google shopping ads have gained fame and become a potent advertising mechanism for several e-commerce stages. Google shopping ads are perfect for e-commerce enhancement as these ads accentuate the item in the search results having clear data about the item, with short-sighted and visual appeal. Google shows shopping ads in two different ways:
1. On Google Shopping Stage (formerly known as Google Item Search)
2. At the top in the search query (when you search for a specific item)
Both offer a potent medium to showcase your item range directly in the Google search results to get a handle on the attention of the potential buyer.
Advantages of Google Merchant Ads?
In any case, figuring why you ought to consider going for Google shopping ads? Check out these top benefits of Google shopping ads to help you decide the preeminent advertising answer for your business.
01. Channel the Power of Google to Feature your Image and Items
The omnipresence of Google helps the buyers get query-oriented results when the item appears at the highest point of search engine result pages (SERPs); it pitches the buyer to purchase the item. Moreover, regardless of whether you are a new SMB (Little/moderate sized Business) venture or renowned brand name, your item will appear in the search query of the buyer even if your image isn’t well-known.
For whatever length of time that your item matches the search query of the user, your promotion will discover its way on the screen of the user. Google uses shoppers’ keywords to coordinate the search query to your items, which helps to show your ads to those users who are already keen on purchasing the item.
2. Improved Active clicking factor Results
As per studies and Google’s information, numerous retailers have noticed doubled navigate rates and reduced-Expense per-click with shopping ads compared to the text ads. It means shoppers are more likely to tap on your item promotion than a conventional PPC promotion if you advertise with Google shopping ads.
When more people are tapping on your ads, you can efficiently optimize your advertisement battles for a higher rate of conversion. Your Google AdWords management agency can help with this
3. Effective Photograph based Promotion Crusades
Photographs have a better effect on the user’s psyche than other types of text-based ads. When you put a search query on Google SERPs, the item ads catch the user’s eye. On the off chance that you use top-notch images for your item and it stands apart among other items, it is more likely to make a sale.
This type of ads goads the consumer who is, a moment prior, perusing about the item, to purchase the item rapidly. Use great quality unique pictures of the item to differentiate your items from all others
4. Astonishing Perceivability for Mobile User.
When it comes to PPC ads on mobile phones, Google just shows 2 ads per search query. As a result, if your item does not make to initial two positions, your item permeability reduces and fewer buyers will see your advertisement. However, if you go for Google shopping ads, a carousel of the initial 15 results appears in the advertisement cluster, making it more noticeable.
Trends show that most consumers search on handheld devices like mobiles and tablets. Hence, greater mobile permeability will enhance the CTR of your battle.
5. Easier to Manage your Crusade
Creating and dealing with a Google shopping promotion battle is much easier than the text-based PPC ads. As a matter of first importance, there is no need to insert keywords for each promotion in Google shopping ads. Once you create an item feed entering all the data asked, you are done setting the battle for the item.
You don’t need to go one-by-one and create item targets to set up a crusade for several items. Simply ensure to offer prudently on the item for optimized results.
6. Updates your Items Consequently as per Inventory
Google ads enable advertisers to take advantage of programmed inventory updates. Whenever you update the details of the item data on your e-commerce website, it will update the Google promotion PLAs also consequently whenever displayed on Google SERPs.
This feature helps to maintain a strategic distance from any jumble item that is available on your website and Google ads. On the off chance that any item is out-of-stock on your website, it will get updated in the ads as well. Presently, you can run a seamless promotion battle without agonizing over refreshing it every time there is any change in inventory.
7. Greater Return on Investment
It is currently established that Google shopping ads help to increase the amount and nature of leads on the items. A well-informed promotion battle with quality pictures of the items helps improved CTR (Active visitor clicking percentage) having comparatively low CPC (Cost-per-click).
This collectively provides the retailer with the best value for their investment which means increased Return on investment (return for money invested). In simple terms, retailers could spend lesser money they used to spend on promotion battles and generate twice the sale from investment.
8. Capacity to Customize Multiple Labels
One of the best features of Google shopping ads is that it offers a chance to create and customize up to 5 layers of labels. This helps you to categorize your inventory giving you more control and flexibility to manage the performance of your crusade.
Utilizing this feature, you can divide the old and new load of the same item based on the enhanced features and quality. E commerce website developers will completely employ of this attribute to screen the battles closely to optimize the net revenue.
9. Excellent Reporting for Better Results
Google Shopping ads employ a better and improved reporting system to provide more accurate results. You can check and generate a report based on different metrics to ascertain the performance of your promotion battles. You can easily filter and segment the information in categories as per the attributes of the item like brand ID, item type, item ID and custom labels, etc.
Use other features like Benchmark offering to up your offering game and compare the offering of other advertisers for the relevant offering.
These days Shopify Development Organization helps retailers to create and manage battles directly inside the Shopify stage, which makes the marketing processes more manageable for retailers. This helps them to save time by enabling them to handle more work inside the stage, generating better results
Showcase the Items in the Best Possible Manner
Google Shopping is an excellent device for retailers and marketers to advertise the items that permit them to do quality item performance investigation alongside.
On the off chance that you claim an e-commerce store and need to revamp your advertising strategy right now marketing scenario, attempt PLAs for better advertisement advancement for your business. These ads include more credibility and value focuses that generate awareness leads to help the buyer make an official choice to purchase your item. Contact your eCommerce development organization today to get started.
By utilizing Shopping ads, you can improve your CTR and decrease your CPC. Which ultimately means that you are improving your return on investment (check out these other approaches to increase the ROI of your AdWords crusades). A higher ROI means you can enjoy greater success and budgetary returns on your business. As a conclusion, you can produce more sales by spending less 😉
#2 Better qualified traffic
When people click on your advertisement, they have already collected enough useful data about your item. They know how your item looks by the picture and they are likewise aware if it’s in their budget by checking its price.
Consequently, people who are going to tap on your Shopping ads have a way stronger intent to purchase.
#3 Broader reach
With Shopping Ads, you can profit from reaching more potential buyers. Variable results of your collections may appear just in a single query. Google Shopping permits you to increase awareness of all the related items you are offering.
#4 Stand out among the competition
Your ads will appear when people are searching specifically for your items with a solid intention to purchase. With attractive pictures and useful data, you can pull in the correct audience and stand apart among your competition. Those who chose unfairly to not create shopping Ads!
#5 Simpler to manage
Forget about the time-devouring keyword process! Google will decide when to show your items based on your item information feed. For getting better results you can manipulate your information with your item title, description and category.